|
Kutenga wanu Utatu Audio player ready...
|
Mverani kwa Kukambirana
M'ndandanda wazopezekamo
Introduction
Ma franchise - Lingaliro la franchising linayamba kale, koma dongosolo lamakono lachiwongola dzanja monga tikudziwira linatulukira ku United States chakumapeto kwa zaka za m'ma 19 ndi kumayambiriro kwa zaka za m'ma 20. Mtundu woyamba wodziwika wa franchising nthawi zambiri umatchedwa Isaac Singer, wopanga makina osokera, yemwe adayamba kugulitsa ndalama m'ma 1850 kuti agawire makina ake.
Komabe, dongosolo loyamba loona lachiwongola dzanja m'malingaliro amakono nthawi zambiri limatchedwa Martha Matilda Harper, yemwe anayambitsa Harper Method ku Rochester, New York, mu 1888. Harper anapanga dongosolo la chisamaliro cha tsitsi ndi kukongola komwe adapereka kwa akazi ena. Chitsanzo chake cha franchise chinali ndi zinthu zokhazikika, maphunziro, ndi chithandizo chamalonda. Izi zinapangitsa kuti amayi azigwiritsa ntchito ma salons awo a Harper Method pansi pa mtundu wamba, kupereka chithandizo chokhazikika m'malo osiyanasiyana.
Ngakhale kuti Martha Matilda Harper's franchising model anali chimodzi mwa zitsanzo zoyambirira, franchising inayamba m'zaka za zana la 20 ndi kukwera kwa zinthu monga McDonald's, Subway, ndi KFC. Makampaniwa adapanga mitundu yopambana kwambiri ya ma franchise yomwe kale idabwerezedwanso ku United States ndipo pamapeto pake padziko lonse lapansi. Masiku ano, franchising ndi njira yodziwika bwino yamabizinesi m'mafakitale osiyanasiyana padziko lonse lapansi.
فرنچایز چیست?
Kodi phindu lalikulu la kukhala ndi chilolezo ndi chiyani?
اجازه استفاده از آموزش و پشتیبانی و کسب درآمد از یک برند معتبر
Chilolezo chogwiritsa ntchito maphunziro ndi chithandizo ndikupangira ndalama mtundu womwe wakhazikitsidwa
قبل از سرمایه گذاری در یک فرنچایز باید به چه نکاتی توجه کرد?
Ndi zinthu ziti zomwe muyenera kuziganizira musanagule ndalama pa intaneti?
بودجه، علایق و مهارت های شخصی شما، تقاضای بازار برای محصولات یا خدمات، شهرت و سیستم پشتیبانی فرنچایزر
Bajeti yanu, zokonda zanu ndi luso lanu, kufunikira kwa msika wazogulitsa kapena ntchito za franchise, ndi mbiri ya franchisor ndi njira yothandizira.
داشتن فرنچایز در مقایسه با راه اندازی یک کسب و کار از صفر چیست?
Kodi maubwino otani okhala ndi franchise poyerekeza ndi kuyambitsa bizinesi kuyambira pachiyambi?
کاهش هزینه های راه اندازی و شناسایی برند
Kutsika kwamitengo yoyambira ndikuzindikiritsa mtundu
The Common Elements
Zinthu zodziwika bwino zamabizinesi a franchising nthawi zambiri zimaphatikizapo:
Chizindikiro kapena Chizindikiro: Ma Franchise amagwira ntchito pansi pa dzina lokhazikitsidwa ndi franchisor, kupindula ndi kuzindikirika ndi mbiri yake. Izi nthawi zambiri zimaphatikizapo zizindikiro, ma logo, ndi zinthu zina zaluntha.
Business System: Ma Franchiseers amapereka ma franchisees ndi bizinesi yotsimikizika, kuphatikiza njira zogwirira ntchito, njira zotsatsa, ndi mapulogalamu ophunzitsira. Dongosololi lapangidwa kuti liwonetsetse kusasinthika m'malo onse a ma franchisees.
Malipiro a Franchise ndi Royalties: Ma Franchise nthawi zambiri amalipira chindapusa choyambirira kwa franchisor kuti akhale ndi ufulu wogwiritsa ntchito mtundu wake ndi bizinesi yake. Kuonjezera apo, ma franchisees amalipira malipiro opitirirabe kapena peresenti ya ndalama zawo kwa franchisor.
Thandizo ndi Maphunziro: Ma franchiseor amapereka maphunziro ndi chithandizo kwa ogulitsa, kuphatikizapo maphunziro oyambirira asanatsegule chilolezocho ndi chithandizo chopitilira muzochitika, monga malonda, ndi kasamalidwe.
Ufulu Wachigawo: Mgwirizano wa Franchise nthawi zambiri umapatsa ma franchise maufulu apadera kapena ocheperako kuti azigwira ntchito m'dera linalake. Izi zimathandiza kupewa mpikisano pakati pa ogulitsa malonda ndikuwonetsetsa kuchuluka kwa msika.
Kutsatsa ndi Malonda: Ma franchisor angafunike ma franchise kuti athandizire ku thumba lazotsatsa ladziko lonse kapena lachigawo kuti athandizire ntchito zomanga ndi kutsatsa. Kuphatikiza apo, ma franchisor nthawi zambiri amapereka zida zotsatsa ndi malangizo pazotsatsa zakomweko.
Kuwongolera Ubwino ndi Miyezo: Ma Franchisor amasunga miyezo yazogulitsa, ntchito, ndi magwiridwe antchito kuti atsimikizire kusasinthika ndikuteteza mbiri ya mtunduwo. Izi zitha kuphatikizira kuwunika pafupipafupi, kufufuza, ndi njira zoperekera ndemanga.
Ufulu Wokonzanso ndi Kusamutsa: Mapangano a Franchise nthawi zambiri amafotokoza za kukonzanso ubale wawo ndipo angaphatikizepo zosintha umwini kapena kugulitsa chilolezocho.
Njira Yotuluka: Mapangano a Franchise angaphatikizepo zoletsa kuthetsa ubale wa chilolezo, mwakufuna kwawo kapena mosasamala, kufotokoza za ufulu ndi udindo wa onse awiri pamikhalidwe yotere.
Mgwirizano wazamalamulo: Ubale wa Franchise umayang'aniridwa ndi mapangano azamalamulo, kuphatikiza pangano la franchise ndi chikalata chowululira, chomwe chimafotokoza za ufulu, udindo, ndi maudindo a franchisor ndi franchisee.
Zinthu izi zimapereka chikhazikitso cha ubale pakati pa ma franchisor ndi ma franchisees, kuthandiza kuonetsetsa kusasinthika, khalidwe, ndi kupambana. Komabe, zambiri zitha kusiyanasiyana kutengera mtundu, mtundu, ndi zomwe akukambirana pakati pa omwe akukhudzidwa.
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
حداقل سرمایه گذاری, بدون لیست انتظار
Ndalama Zochepa, Palibe Wodikirira
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
محصولات سودآور, با کمیسیون بالا
Zopindulitsa / Zapamwamba za Commission
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
پشتیبانی جامع
Thandizo Lonse
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
انعطاف پذیری کسب ndi کار آنلاین
Online Business Flexibility
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
بدون نیاز به سابقه و تجربه کاری
Woyamba-Wochezeka
فرانشیز جهانی به عنوان یک استارت آپ جانبی
Kuyambitsa Franchise Yapadziko Lonse ngati Side Hustle Start-up
خودگردانی و اختیارات کامل
Bizinesi Yanu, Malamulo Anu
Kuphatikiza Matekinoloje a Paintaneti kukhala ma Franchising Business Models
Mitundu yamabizinesi a Franchising idakulitsidwa kwambiri ndikusinthidwa ndi kupita patsogolo kwaukadaulo wapaintaneti m'njira zingapo:
Digital Marketing ndi Kutsatsa: Tekinoloje zapaintaneti zasintha kutsatsa ndi kutsatsa kwa ma franchise. Ma Franchisees amatha kugwiritsa ntchito malo ochezera a pa Intaneti, kukhathamiritsa kwa injini zosakira (SEO), kutsatsa kwapa-pang'onopang'ono, komanso kutsatsa maimelo kuti afikire omvera awo moyenera komanso pamitengo yotsika kuposa njira zachikhalidwe zotsatsira.
E-commerce ndi Zogulitsa Paintaneti: Ma franchise ambiri aphatikiza luso la e-commerce, kulola makasitomala kugula zinthu kapena ntchito pa intaneti. Izi zimakulitsa kufikira kwa ma franchise kupitilira malo ake enieni komanso zimapereka ndalama zowonjezera.
Kuwongolera Kwakutali ndi Kulumikizana: Ma franchisor amatha kugwiritsa ntchito zida zoyankhulirana pa intaneti monga msonkhano wamakanema, mapulogalamu oyang'anira projekiti, ndi nsanja zogwirira ntchito kuti azitha kuyang'anira ndikuthandizira ma franchisees kutali. Izi zimachepetsa kufunikira kwa misonkhano ya munthu payekha komanso zimalola kulankhulana kwabwino kwambiri m'malo amwazikana.
Data Analytics ndi Business Intelligence: Ukadaulo wapaintaneti umathandizira ma franchise kuti asonkhanitse ndikusanthula zambiri kuchokera kumagwero osiyanasiyana, kuphatikiza zogulitsa, kulumikizana kwamakasitomala, komanso kuchuluka kwamasamba. Njira yoyendetsedwa ndi data iyi imathandizira ma franchise kupanga zisankho zodziwika bwino, kuzindikira zomwe zikuchitika, ndikuwongolera magwiridwe antchito awo kuti azichita bwino.
Maphunziro a Franchisee ndi Thandizo: Machitidwe owongolera ophunzirira pa intaneti (LMS) ndi nsanja zophunzitsira zapangitsa kuti zikhale zosavuta kwa ma franchisor kuti apereke maphunziro ndi chithandizo kwa ma franchisees. Mapulatifomuwa amapereka mwayi wosinthika, wofunidwa ndi zida zophunzitsira, makanema ophunzitsira, ndi magawo olumikizirana, kulola ma franchisees kuphunzira pa liwiro lawo komanso mosavuta.
Kasitomala Kasitomala Management (CRM): Pulogalamu ya CRM imalola ma franchise kuti azitha kuyang'anira ubale wamakasitomala bwino potsata zomwe akumana nazo, kusonkhanitsa mayankho, komanso kutsatsa kwanu. Izi zimathandizira ma franchise kuti apereke zambiri zamakasitomala ndikumanga kukhulupirika kwanthawi yayitali.
Mapulogalamu Am'manja: Ma Franchise amatha kupanga mapulogalamu am'manja kuti makasitomala azitha kuyitanitsa, kusungitsa malo, ndikupeza mapulogalamu okhulupilika. Mapulogalamu am'manja amapereka njira yabwino kwa makasitomala kuti agwirizane ndi chilolezocho ali paulendo, kupangitsa kuti zikhale zosavuta komanso kusangalatsa makasitomala.
Kayang'aniridwe kazogulula: Ukadaulo wapaintaneti umathandizira kutsata ndi kuyang'anira nthawi yeniyeni ya zinthu, kugula zinthu, ndi mayendedwe mkati mwa chain franchise. Izi zimathandizira bwino, zimachepetsa ndalama, ndikuwonetsetsa kuti zinthu ndi ntchito zimaperekedwa munthawi yake kwa makasitomala.
Ponseponse, kuphatikiza ukadaulo wapaintaneti mumayendedwe amabizinesi akukulitsa luso, scalability, ndi luso, zomwe zimathandizira ma franchise kuti agwirizane ndikusintha zomwe ogula amakonda komanso mayendedwe amsika bwino.
Ma Franchise ndi Niches
Franchising imayenda mosiyanasiyana, kuphatikiza omwe alibe zinthu zakuthupi. Zina mwazinthu zodziwika bwino pakugulitsa ndalama zomwe sizimakhudzanso zinthu zakuthupi ndi monga:
Ma Franchise Otengera Ntchito: Ma Franchise awa amapereka ntchito zosiyanasiyana kwa makasitomala, monga ntchito zoyeretsa, kukonza ndi kukonza nyumba, chisamaliro cha udzu, kuwongolera tizilombo, kuphunzitsa ndi maphunziro, maphunziro aumwini ndi kulimba, kuwerengera ndalama ndi ntchito zachuma, komanso kufunsira.
Food and Chakumwa: Ngakhale ma franchise ambiri azakudya amayang'ana kwambiri kugulitsa zinthu zakuthupi, palinso ma franchise omwe amagwira ntchito m'makampani azakudya ndi zakumwa, monga malo odyera, malo odyera, ndi ntchito zodyera. Ma franchise awa amagogomezera zomwe amadya, ntchito zamakasitomala, komanso kuchereza alendo m'malo mogulitsa zinthu.
Thanzi ndi Ukhondo: Ma Franchise mu niche iyi amapereka ntchito zokhudzana ndi thanzi, kukongola, ndi thanzi, kuphatikiza ntchito za spa ndi salon, chithandizo chamankhwala, chisamaliro cha chiropractic, chithandizo chamankhwala, zipatala zachipatala, chisamaliro cha akulu, upangiri wamatenda amisala, komanso njira zina zamankhwala.
Maphunziro ndi Maphunziro: Ma Franchise mu maphunziro ndi maphunziro amapereka ntchito monga kuphunzitsa, kukonzekera mayeso, kuphunzitsa chilankhulo, maphunziro aukadaulo, maphunziro apakampani, ndi mapulogalamu otukula akatswiri.
Mapulogalamu Amalonda: Ma Franchise omwe ali m'gululi amapereka mautumiki osiyanasiyana kwa mabizinesi, kuphatikiza kusindikiza ndi kukopera, kutsatsa ndi kutsatsa, IT ndi chithandizo chaukadaulo, zothandizira anthu ndi ogwira nawo ntchito, ntchito zamalamulo ndi kutsata, komanso kuphunzitsa bizinesi ndi upangiri.
Kugulitsa Nyumba ndi Malo: Ma Franchise mu malo ndi kasamalidwe ka katundu amapereka ntchito monga kubwereketsa nyumba zogona ndi zamalonda, kasamalidwe ka katundu, kasamalidwe ka malo, ndi kasamalidwe ka lendi patchuthi.
Ntchito zamagalimoto: Ma Franchise mumsika wamagalimoto amatsuka magalimoto ndi tsatanetsatane, kukonza ndi kukonza magalimoto, kusintha kwamafuta, ntchito zamatayala, kukonza magalasi amoto, ndi ntchito zamagalimoto zam'manja.
Ulendo ndi Kuchereza Alendo: Ma Franchise mumayendedwe ndi kuchereza alendo amapereka ntchito monga mabungwe apaulendo, ogwira ntchito paulendo, kasamalidwe ka mahotela ndi malo ogona, kasamalidwe kobwereketsa tchuthi, kukonzekera zochitika, ndi ntchito zamayendedwe.
Izi ndi zitsanzo zochepa chabe za ma niches opangira ma franchising. Niche iliyonse imapereka mwayi wapadera kwa mabizinesi kuti agwiritse ntchito njira zamabizinesi zomwe zimagwirizana ndi zomwe amakonda, luso lawo, komanso kufunikira kwa msika.
Kutsatsa ndi Kutsatsa Franchise
Kutsatsa ndi kutsatsa malonda nthawi zambiri amapereka ntchito zingapo kumabizinesi, kuwathandiza kulimbikitsa malonda kapena ntchito zawo, kudziwitsa anthu zamtundu wawo, ndikufikira omvera awo moyenera. Umu ndi momwe ma franchise otsatsa ndi kutsatsa amaperekera ntchito zawo:
Kukambirana ndi Kupititsa patsogolo Njira: Kutsatsa ndi kutsatsa malonda nthawi zambiri kumayamba ndikukambirana ndi mabizinesi kuti amvetsetse zolinga zawo, omvera omwe akufuna, malo ampikisano, komanso bajeti yotsatsa. Kutengera chidziwitsochi, amapanga njira zotsatsira makonda ndi makampeni ogwirizana ndi zosowa ndi zolinga za kasitomala.
Ma Branding and Design Services: Mabizinesi otsatsa ndi kutsatsa atha kupereka ntchito zotsatsa ndi mapangidwe kuti athandize mabizinesi kupanga kapena kutsitsimutsa mtundu wawo. Izi zikuphatikiza kupanga ma logo, malangizo amtundu, zida zotsatsa, ndi zinthu zina zowoneka kuti zitsimikizire kusasinthika panjira zonse zotsatsa.
Intaneti Marketing: Ndi kukwera kwa malonda a digito, ma franchise ambiri otsatsa ndi otsatsa amakhala ndi ntchito zotsatsa za digito, kuphatikiza kukhathamiritsa kwa injini zosakira (SEO), kutsatsa kwapang'onopang'ono (PPC), kutsatsa kwapa TV, kutsatsa maimelo, kutsatsa kwazinthu, ndi kapangidwe ka webusayiti ndi chitukuko.
Kutsatsa Kwachikhalidwe: Ngakhale kukula kwa malonda a digito, njira zotsatsira zachikhalidwe monga kusindikiza, wailesi, kanema wawayilesi, ndi kutsatsa kwakunja zimagwirabe ntchito pamakampeni ambiri otsatsa. Kutsatsa ndi kutsatsa malonda atha kupereka ntchito zokhudzana ndi kutsatsa kwachikhalidwe, kuphatikiza kugula pawailesi yakanema, kuyika zotsatsa, komanso kupanga mwaluso.
Maubale ndimakasitomala: Kutsatsa ndi kutsatsa malonda atha kupereka maubale ndi anthu (PR) kuthandiza mabizinesi kuyang'anira mbiri yawo, kupititsa patsogolo kuwonekera kwawo pawailesi yakanema, komanso kulengeza zabwino. Izi zingaphatikizepo kulemba zofalitsa, kufalitsa nkhani kwa atolankhani, kukonza zochitika, ndi kuyang'anira mauthenga azovuta.
Marketing Automation ndi Analytics: Ma franchise ambiri otsatsa ndi kutsatsa amapereka nsanja zodzitchinjiriza zotsatsa ndi zida zowunikira kuti athandizire mabizinesi kuwongolera zoyesayesa zawo zamalonda, kutsatira zomwe akuchita kampeni, ndikuyesa kubweza ndalama (ROI). Zida izi zimathandiza mabizinesi kukhathamiritsa njira zawo zotsatsira potengera chidziwitso choyendetsedwa ndi data.
Maphunziro ndi Thandizo: Mabizinesi otsatsa ndi kutsatsa nthawi zambiri amapereka maphunziro ndi chithandizo kwa mabizinesi kuti awathandize kukhazikitsa ndikugwiritsa ntchito njira zawo zotsatsira bwino. Izi zitha kuphatikiza zokambirana, masemina, ma webinars, ndi magawo ophunzitsira amodzi-m'modzi kuti aphunzitse makasitomala machitidwe abwino komanso zomwe zikubwera pakutsatsa ndi kutsatsa.
Malipoti ndi Kusanthula: Malonda otsatsa ndi kutsatsa nthawi zambiri amapatsa makasitomala malipoti okhazikika ndikuwunika momwe ntchito yawo ikutsatsa, kuphatikiza ma metrics ofunikira monga kuchuluka kwamawebusayiti, kupanga kutsogolera, mitengo yotembenuka, ndi ROI. Izi zimathandiza mabizinesi kumvetsetsa kukhudzika kwa zoyesayesa zawo zamalonda ndikupanga zisankho zoyendetsedwa ndi data kuti akwaniritse bwino njira zawo.
Ponseponse, ma franchise otsatsa ndi kutsatsa amapereka ntchito zambiri kwa mabizinesi, kuwathandiza kuyang'ana zovuta komanso zomwe zikusintha nthawi zonse pakutsatsa ndi kutsatsa kuti akwaniritse zolinga zawo zamabizinesi.
Momwe Mungasungire Ubwino wa Zogulitsa
Kutsatsa ndi kutsatsa malonda atha kukhala ndi gawo lofunikira kwambiri kukuthandizani kuti zinthu zanu zisamayende bwino ndikuwongolera kufunikira kwa malonda ndi kutsatsa. Nayi momwe angathandizire pakuchita izi:
Kuyika Makampani: Kutsatsa ndi kutsatsa malonda atha kukuthandizani kuyika mtundu wanu pamsika ngati womwe umatsindika bwino komanso kudalirika. Kupyolera mu njira zamakono zotumizirana mauthenga ndi zotsatsa malonda, amatha kulankhulana za mtengo wa katundu wanu, kuwonetsa mawonekedwe awo apadera ndi maubwino omwe amawasiyanitsa ndi omwe akupikisana nawo.
Kampeni Zotsatsa Zolinga: Pochita kafukufuku wamsika ndikuwunika machitidwe a ogula, kutsatsa, ndi kutsatsa malonda kumatha kupanga kampeni yotsatsa yomwe mukufuna kufikira makasitomala anu abwino. Poyang'ana zotsatsa zanu pamagulu oyenera omvera, mutha kuwonetsetsa kuti kufunikira kwazinthu zanu kumakhalabe kokhazikika popanda kusokoneza mtundu.
Zokhudza Maphunziro: Kutsatsa ndi kutsatsa malonda kumatha kupanga zinthu zamaphunziro zomwe zikuwonetsa luso, zida, ndi njira zomwe zimakhudzidwa popanga zinthu zanu. Pophunzitsa ogula za mtundu ndi kufunikira kwa zinthu zanu, mutha kukhala ndi chidaliro ndi kukhulupirika, zomwe zimatsogolera pakufunidwa kosalekeza pakapita nthawi.
Kutenga Zinthu Kwa Makasitomala: Kutsatsa ndi kutsatsa malonda atha kukuthandizani kuti muzitha kucheza ndi makasitomala anu pamapulatifomu osiyanasiyana, kuphatikiza ma TV, maimelo, ndi madera a pa intaneti. Pokhala ndi kukambirana kosalekeza ndi makasitomala anu, mutha kusonkhanitsa mayankho, madandaulo, ndi kulimbikitsa mtundu wazinthu zanu, kulimbikitsa maubwenzi anthawi yayitali ndikubwereza bizinesi.
Zotsatsa ndi Zolimbikitsa: Kutsatsa ndi kutsatsa malonda kumatha kupanga zotsatsa ndi zolimbikitsa zolimbikitsa makasitomala kugula zinthu zanu ndikusungabe mtengo wawo. Kupereka zochotsera kwakanthawi kochepa, mapulogalamu okhulupilika, kapena zotsatsa zapadera, zitha kulimbikitsa anthu ambiri popanda kugwiritsa ntchito kuchotsera pamitengo zomwe zingasokoneze mtundu wamalondawo.
Kuyang'anira ndi Kukhathamiritsa: Kutsatsa ndi kutsatsa malonda kumatha kuwunika mosalekeza momwe makampeni awo akutsatsa ndikusintha njira zomwe zingafunikire kuti pakhale mgwirizano pakati pa zomwe amafuna ndi mtundu wazinthu. Potsatira ma metrics ofunikira monga kuchuluka kwa malonda, kukhutitsidwa kwamakasitomala, ndi malingaliro amtundu, mutha kuwonetsetsa kuti zotsatsa zanu zikugwirizana ndi miyezo yanu yabwino.
Kusokoneza Mavuto: Pakachitika zinthu zoyipa zodziwika bwino kapena zokhudzana ndi zabwino, kutsatsa ndi kutsatsa kungakuthandizeni kuthana ndi vutoli moyenera. Pokhazikitsa njira, pamavuto olankhulana, komanso kuthana ndi nkhawa momveka bwino, mutha kuteteza mbiri yamtundu wanu ndikusunga chidaliro cha ogula pazogulitsa zanu.
Ponseponse, ma franchise otsatsa komanso otsatsa amatha kukhala othandizana nawo pakukuthandizani kuti zinthu zanu ziziyenda bwino ndikuwongolera zomwe mukufuna. Pogwiritsa ntchito ukadaulo wawo pakutsatsa ndi kulumikizana, mutha kupanga mawonekedwe olimba, kukopa makasitomala okhulupirika, ndikusunga kufunikira kwazinthu zanu pakanthawi yayitali.
Kodi Kutsatsa ndi Kutsatsa Ma Franchise Amapereka Chiyani?
Kutsatsa ndi kutsatsa malonda amagwiritsa ntchito njira zosiyanasiyana kukopa omwe angakhale ma franchise ndikukulitsa maukonde awo. Nazi njira zina zomwe angagwiritse ntchito:
Online Marketing: Kutsatsa ndi kutsatsa malonda nthawi zambiri kumagwiritsa ntchito njira zotsatsira digito kuti zifikire omwe angakwanitse. Izi zikuphatikiza kupanga makampeni otsatsa omwe akuwatsata pamapulatifomu monga Google Ads, nsanja zapa media media, ndi mawebusayiti okhudzana ndi ndalama. Athanso kukhathamiritsa tsamba lawo pamainjini osakira kuti awonetsetse kuti ali ndi mawu osakira okhudzana ndi mwayi wamalonda.
Franchise Directories ndi Portal: Ma franchise otsatsa ndi kutsatsa amalemba mwayi wawo pazolozera pa intaneti ndi ma portal omwe amalumikiza ma franchisor ndi ma franchise. Maulalo awa amapereka mwatsatanetsatane za mwayi wa franchise, kuphatikiza zofunikira pazamalonda, maphunziro ndi chithandizo, komanso mauthenga okhudzana ndi ma franchise.
Ziwonetsero za Franchise ndi Zowonetsa Zamalonda: Mabizinesi otsatsa ndi kutsatsa nthawi zambiri amatenga nawo gawo pazowonetsa ndi ziwonetsero zamalonda kuti awonetse mtundu wawo ndikumakumana maso ndi maso ndi omwe angabwereke. Zochitika izi zimapereka mwayi wolumikizana, kumanga maubwenzi, ndikupanga zotsogola kuchokera kwa anthu omwe akufuna kuyika ndalama mu franchise.
Franchise Broker Networks: Kutsatsa ndi kutsatsa malonda atha kuyanjana ndi ogulitsa ma franchise kapena alangizi omwe amakhala ndi luso lofananiza omwe akuyembekezeka kukhala ma franchise ndi mwayi woyenera. Ogulitsa awa nthawi zambiri amakhala ndi maukonde ochulukirapo komanso ukadaulo wamakampani, zomwe zimawapangitsa kukhala othandizana nawo pantchito yolemba anthu ma franchise.
Mapulogalamu Othandizira: Kutsatsa ndi kutsatsa malonda atha kukhazikitsa mapulogalamu otumizira anthu omwe ali kale, ogwira nawo ntchito, kapena omwe akuchita nawo bizinesi kuti afotokoze omwe angakhale ma franchise. Izi zitha kukhala njira yabwino yopangira mayendedwe oyenerera ndi mtundu ndi mtundu wake wamabizinesi.
Kutsatsa Kwazinthu ndi Utsogoleri Wamalingaliro: Kutsatsa ndi kutsatsa malonda atha kudzipanga okha kukhala atsogoleri oganiza mumakampani opanga ma franchise popanga zofunikira monga mabulogu, zolemba zoyera, ma webinars, ndi maphunziro amilandu. Pogawana zidziwitso, machitidwe abwino, ndi nkhani zopambana, amatha kukopa omwe angakhale ma franchise kufunafuna chitsogozo ndi ukatswiri pakuchita bizinesi.
Zochitika za Franchise Recruitment: Mabizinesi otsatsa ndi kutsatsa amatha kukhala ndi zochitika zolembera anthu ntchito, monga magawo azidziwitso kapena masiku odziwika, pomwe omwe akufuna kukhala ndi ma franchise amatha kuphunzira zambiri zamtundu, kukumana ndi omwe akukhudzidwa, ndikufunsa mafunso. Zochitika izi zimathandizira ma franchisor kuwonetsa mtundu wawo wamabizinesi ndi chikhalidwe chawo m'makonzedwe amunthu.
Networking ndi Referrals: Mabizinesi otsatsa ndi kutsatsa nthawi zambiri amadalira gulu laogulitsa ndi mabizinesi kuti alumikizane ndi omwe angakhale ma franchise. Pomanga ubale ndi ma franchisor ena, ogulitsa, obwereketsa, ndi akatswiri amakampani, atha kupanga zotumiza ndi malingaliro kwa omwe akuyembekezeka kukhala ma franchise.
Ponseponse, ma franchise otsatsa ndi kutsatsa amagwiritsa ntchito njira zingapo zapaintaneti komanso zakunja kuti akope omwe angakhale ma franchise ndikukulitsa maukonde awo. Mwa kukwezera bwino mtundu wawo, malingaliro amtengo wapatali, ndi zopereka zothandizira, amatha kukopa anthu oyenerera omwe ali ndi chidwi chofuna kuyika mwayi wabizinesi.
Kutsatsa ndi Kutsatsa Ma Franchise ndi Mapangidwe Awo a Commission
Ma franchise otsatsa ndi kutsatsa nthawi zambiri amapereka ma komisheni kwa ma franchise malinga ndi mgwirizano womwe udakhazikitsidwa kale mu mgwirizano wa franchise. Zoyenerana ndi zolipirira ma komishoni zitha kusiyanasiyana kutengera ma franchise system komanso mtundu wa ntchito zomwe zimaperekedwa. Nazi njira zina zomwe zimagwiritsidwa ntchito potsatsa ndi kutsatsa malonda kuti azilipira ma franchisees:
Maperesenti Ogulitsa: Mwanjira iyi, ma franchisees amalandira ntchito yotengera kuchuluka kwa malonda. Mwachitsanzo, ngati wobwereketsa akugulitsa malo otsatsa kapena ntchito zamalonda kwa kasitomala, atha kulandira ntchito yofanana ndi gawo lina la ndalama zonse zogulitsa.
Malipiro Okhazikika Pamagulitsa: M'malo mwa kuchuluka kwa ntchito, ma franchisees atha kulandira chindapusa chokhazikika kapena ndalama zokhazikika pakugulitsa kulikonse. Njirayi imapereka kusasinthasintha komanso kulosera m'mapindu a komishoni, mosasamala kanthu za kukula kapena mtengo wa malonda.
Kapangidwe ka Komiti ya Tiered: Ma franchise ena otsatsa ndi kutsatsa amatha kugwiritsa ntchito dongosolo la tiered Commission, pomwe ma franchisees amalandila ma komisheni apamwamba akamakwaniritsa zomwe akufuna kapena zomwe akuchita. Mwachitsanzo, atha kulandira chiwongola dzanja chokwera akangopitilira kuchuluka kwa malonda kapena kufika pachiwopsezo china.
Makomiti Otengera Ntchito: Ma franchisor atha kupereka ma komiti otengera magwiridwe antchito kuti alimbikitse ogulitsa kuti akwaniritse zolinga kapena zolinga zinazake. Izi zitha kuphatikiza ma bonasi kapena ma komisheni owonjezera opitilira zomwe mukufuna kugulitsa, kupeza makasitomala atsopano, kapena kusunga makasitomala omwe alipo pakapita nthawi.
Mabungwe Otsalira: Nthawi zina ntchito zotsatsa ndi zotsatsa zimaphatikizapo njira zobwerezera ndalama, monga zolembetsa kapena ma contract omwe akupitilira, ma franchisees amatha kulandira ma komisheni otsalira panthawi yomwe kasitomala amalumikizana. Izi zimapatsa ma franchisees chifukwa chopanga phindu kwanthawi yayitali komanso kulimbikitsa kukhulupirika kwamakasitomala.
Makomiti Otumiza: Kutsatsa ndi kutsatsa malonda atha kuperekanso ma komishoni otumizira kwa ma franchise omwe amatumiza makasitomala atsopano kapena mwayi wamabizinesi kwa franchisor kapena ma franchise ena pa intaneti. Izi zimalimbikitsa ma franchisees kuti agwiritse ntchito maukonde awo ndikupanga njira zotsogola.
Mapulogalamu Olimbikitsa: Kuphatikiza kumakomisheni okhazikika, kutsatsa, ndi kutsatsa malonda kumatha kukhazikitsa mapulogalamu olimbikitsa ndikupereka mphotho kwa omwe akuchita bwino kwambiri. Mapulogalamuwa angaphatikizepo mabonasi, mphotho, kapena kuzindikirika chifukwa cha malonda opambana kapena magwiridwe antchito apadera.
Ma franchise otsatsa ndi kutsatsa amalumikizana ndi omwe amagulitsa malonda awo za momwe amagwirira ntchito komanso momwe amalipira kuti awonetsetse kuti pachitika zinthu mwachilungamo komanso mwachilungamo. Mapangano a Franchise nthawi zambiri amafotokoza tsatanetsatane wa momwe ntchito ikugwiritsidwira ntchito, kuphatikiza njira yowerengera, kuchuluka kwa zolipirira, ndi zina zilizonse zomwe zingagwire ntchito.
FAQ
What is the main benefit of owning a franchise?
The primary advantage of owning a franchise lies in the ability to leverage an established brand’s training, support, and monetization opportunities. This offers a significant head start compared to building a business from scratch.
What are the key advantages of a franchise compared to starting a business from scratch?
Owning a franchise offers several advantages over starting a business from scratch, including:
- Lower Startup Costs: Franchise fees are generally lower than the costs associated with launching a new business.
- Established Brand Recognition: Franchises benefit from the existing brand’s reputation and customer base, leading to quicker market penetration.
What are some popular franchise niches that don't involve physical products?
Several service-based franchise niches don’t rely on physical products, including:
- Service-Based Franchises: Cleaning services, home repair, lawn care, tutoring, and professional services.
- Chakudya ndi Chakumwa: Restaurants, cafes, and catering services focused on the dining experience and hospitality.
- Thanzi ndi Umoyo: Spas, salons, massage therapy, chiropractic care, and other wellness services.
How can marketing and advertising franchises help maintain product quality while controlling demand?
Marketing and advertising franchises can assist in maintaining product quality while managing demand through:
- Maonekedwe a Brand: Emphasizing quality and reliability through strategic messaging and branding.
- Kampeni Zotsatsa Zolinga: Reaching specific customer segments to ensure consistent demand without compromising quality.
- Zamaphunziro: Highlighting product craftsmanship, materials, and processes to build trust and loyalty.
Kodi ndiyenera kuganizira chiyani ndisanasungitse ndalama pa intaneti?
Before investing in an online franchise, you should evaluate your budget, personal interests and skills, the market demand for the franchise’s offerings, and the franchisor’s reputation and support system.
How has technology changed franchise business models?
Advancements in online technologies have significantly transformed franchise business models, offering benefits like:
- Kutsatsa Pakompyuta ndi Kutsatsa: Franchises can utilize digital platforms to reach wider audiences more cost-effectively than traditional advertising.
- E-commerce ndi Zogulitsa Paintaneti: Online sales channels expand reach and revenue potential beyond physical locations.
- Remote Management and Communication: Online tools facilitate efficient communication and support between franchisors and franchisees.
How do marketing and advertising franchises typically offer their services?
Marketing and advertising franchises typically offer a range of services, including:
- Consultation and Strategy Development: Developing customized marketing plans based on client goals and target audiences.
- Branding and Design Services: Creating or refreshing brand identities, including logos, guidelines, and marketing materials.
- Kutsatsa Kwama digito: Services like SEO, PPC advertising, social media marketing, email marketing, content marketing, and website development.
How do marketing and advertising franchises structure their commission payments to franchisees?
Commission structures vary depending on the franchise but typically involve:
- Maperesenti Ogulitsa: Commissions based on a percentage of sales generated by the franchisee.
- Flat Fee per Sale: A fixed commission amount for each sale, regardless of its value.
- Tiered Commission Structure: Increasing commission rates as franchisees achieve higher sales targets
